Powering a Global Music Platform

When BTS fans crash your app and Nicki Minaj is launching on your platform, you can't afford slow support or sloppy outreach. Stationhead needed a team that could keep up with the speed of fandom: artist relations, inbound comms, and customer service across 150+ countries. HKR.TEAM built that team, one co-managed hire at a time.

Case Study Snapshot

3

Co-Managed Team

12M+

Users Worldwide

150+

Countries Served

teepublic old 5

The Challenge

Scaling Outreach and Support at the Speed of Fandom.

Stationhead is a social music streaming platform that connects artists and superfans. Users host live radio stations powered by Spotify and Apple Music. Artists like BTS, Olivia Rodrigo, Nicki Minaj, and Cardi B have launched records on it. The platform grew to over 12 million users in 150+ countries.

That growth created two immediate problems. First, Stationhead needed to scale its outreach to engage artists and music labels worldwide. The volume of communication required dedicated support the internal team couldn't absorb. Second, customer service demands were climbing fast, and there was no team in place to handle them.

The company was fully remote and growing rapidly. Recruiting and onboarding new hires in-house, while managing the product, wasn't feasible.

The Solution

Start With One. Prove It. Scale.

Stationhead's first HKR.TEAM hire was Corina, focused on high-volume artist and label outreach. She helped fine-tune the targeting and outreach strategy, identifying the right audiences for engagement.

As the platform expanded, a second rep, Andreea, came on to manage both outbound and inbound communication.

Most recently, Brianna joined to run customer service as user volume continued to grow.

HKR.TEAM handled all recruiting, onboarding, and ongoing management. A dedicated Operations Manager ran weekly coaching, performance reviews, and milestone tracking. Stationhead's leadership didn't manage HR or admin for any of these roles.

The Results

Three People. Full Coverage.

Performance. HKR.TEAM reps consistently hit performance markers, made proactive recommendations, and contributed beyond their core responsibilities. Leadership described the diligence and motivation as exceeding expectations.

Integration. Corina, Andreea, and Brianna became part of the Stationhead team. They engaged daily on Slack, shared insights, joined discussions, and bridged time zone differences naturally.

Operational relief. Recruiting, onboarding, performance reviews, and milestone updates were fully handled by HKR.TEAM, freeing the internal team from administrative overhead.

Retention. All three reps stayed. No churn, no retraining, no replacement cycles.

Cost efficiency. Competitive pricing compared to equivalent New York hires, with co-management and oversight included.

Investor confidence. Knowing HKR.TEAM could manage sales development and customer success teams gave leadership a stronger position when raising capital.